Agentic data science with the Data Agent Kit
cloud.google.com·7h ago
Web Development
Smashing Magazine·Sep 11·5 min read
Building A UX ROI Case That Survives The Boardroom
TL;DR
A mid-size B2B SaaS company, Meridian, successfully demonstrated the ROI of a UX redesign by linking design initiatives to measurable business outcomes, proving that user experience can drive financial value.
✦ Why It Matters
Start linking your UX design efforts to measurable business outcomes to secure budget and support.
Key Takeaways
- Use the OKR model to define measurable business goals.
- Include all costs, not just design labor, in your ROI calculations.
- Conduct A/B testing to prove causation of UX changes.
- Tailor your ROI presentation to the audience's financial language.
How It Works
The OKR model helps organizations define clear objectives and measurable key results, ensuring that UX initiatives align with business goals. By conducting A/B testing, teams can compare the performance of the redesigned experience against the legacy version, providing concrete evidence of the redesign's impact on conversion rates.