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AI Engineering
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Guerrilla London Bus Ads Mock Kylie Jenner's Meta Glasses Campaign
TL;DR
A protest group created a mock advertisement to critique Meta's partnership with Kylie Jenner for camera glasses, highlighting privacy concerns. The ad features a lenticular design that shifts between a promotional image and a skeletal version of Jenner with the tagline 'We're always watching.'
✦ Why It Matters
Engineers should consider the ethical implications of their technologies and engage in public discourse about privacy and surveillance.
Key Takeaways
- Evaluate the ethical implications of using smart glasses in public spaces.
- Stay informed about privacy laws related to emerging technologies.
- Consider user consent when developing or deploying recording devices.
- Engage in discussions about the societal impact of surveillance technology.
How It Works
The lenticular ad created by EHE uses a visual trick that changes the image based on the viewer's angle, effectively conveying a dual message about surveillance.