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Switzerland proposes banning profiling-based ads to minors
TL;DR
Switzerland's Federal Council is moving to ban profiling-based advertisements targeted at minors as part of a new law aimed at enhancing youth protection on communication platforms. The law will also expand reporting procedures for unlawful content.
✦ Why It Matters
Review your advertising strategies to ensure compliance with upcoming regulations on targeting minors.
Key Takeaways
- Assess current advertising practices targeting minors.
- Stay informed about the finalization of the new law.
- Implement measures to enhance youth protection on platforms.
- Prepare for expanded reporting requirements on content.
Full Summary
On October 14, 2026, Switzerland's Federal Council reviewed feedback on a proposed law concerning communication platforms and search engines, emphasizing the need for stronger protections for minors. The law aims to prohibit profiling-based advertising directed at children, addressing concerns about their exposure to targeted marketing.
Additionally, the legislation will broaden the scope of reporting procedures to include all content deemed potentially unlawful. This initiative reflects a growing recognition of the need to safeguard young users in the digital landscape.
The Federal Department of the Environment, Transport, Energy and Communications (DETEC) has been tasked with finalizing the law by the end of 2027, ensuring that youth protection measures are effectively integrated.