NASA’s new dark energy space telescope can also detect killer asteroids
technologyreview.com·2h ago
Web Development
Vercel Blog·Apr 26·5 min read
How Vercel helped Tonies expand into new markets and improve conversion rates
TL;DR
Tonies faced challenges in expanding into new markets and improving their conversion rates. Vercel implemented a serverless architecture and optimized their website's user experience (UX) using Next.js.
✦ Why It Matters
Engineers can leverage serverless architectures and frameworks like Next.js to enhance web performance and user engagement.
Key Takeaways
- Evaluate your current tech stack for scalability issues.
- Implement a headless architecture for better team collaboration.
- Utilize Preview Deployments for efficient QA processes.
- Focus on reducing latency to improve user experience.
Full Summary
Tonies, known for their smart audio system for children, faced limitations with their existing tech stack, which included a custom PHP CMS and a React app on AWS. To support their expansion into new markets, they adopted Vercel's Frontend Cloud and Contentful's CMS, creating a unified React-based headless architecture.
This transition enabled the team to streamline development processes, utilizing Vercel's Preview Deployments for efficient quality assurance and faster feature releases. As a result, Tonies expanded from two to four markets and increased their deployment frequency from monthly to multiple times per week.
The improvements in user experience, including reduced latency and enhanced scalability, led to notable increases in conversion rates. This successful migration positions Tonies for further growth beyond Europe.