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Web Development
Vercel Blog·Feb 14·5 min read
Vercel + WPP: World-class creativity enabled by technology
TL;DR
Creative agencies often struggle to leverage technology effectively to enhance their work. Vercel and WPP collaborated to create an AI-first approach that integrates advanced tools for web development and design.
✦ Why It Matters
Engineers can leverage AI-first strategies to enhance creativity and efficiency in web development projects.
Key Takeaways
- Adopt Next.js to modernize your web applications.
- Focus on improving page load speeds for better SEO.
- Utilize feature flags for safer feature testing.
- Leverage Vercel's infrastructure to reduce configuration time.
Full Summary
Vercel and WPP are at the forefront of modernizing digital experiences through the use of Next.js, a React framework that facilitates faster web development. Many clients struggle with outdated technology, but Next.js allows them to innovate and meet evolving consumer demands efficiently.
Key benefits include improved page load speeds, which directly impact SEO rankings, and significant cost reductions—up to 30%—while maintaining high availability. The integration of feature flags enables brands to test new features without full deployments, minimizing risk.
Additionally, Vercel's framework-defined infrastructure streamlines development, allowing teams to focus on building valuable features rather than managing infrastructure. This approach has led to successful implementations for diverse clients, including large-scale e-commerce platforms supporting multiple languages.