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deepmind.google·6d ago
AI Engineering
Hacker News·15d ago·5 min read
I Stopped "Creating Content"
TL;DR
The author reflects on the diminishing value of modern content creation compared to timeless masterpieces like Michelangelo's David. By contrasting the engagement of legacy art with contemporary social media, they highlight a shift in how we perceive content.
✦ Why It Matters
Focus on creating content that resonates deeply with audiences rather than just producing for volume or trends.
Key Takeaways
- Reflect on the terms you use to describe your work.
- Consider how language affects your connection with your audience.
- Reject corporate jargon in favor of personal descriptors.
- Embrace your identity as a creator, not just a content producer.
Full Summary
The term 'content' has evolved to encompass a wide range of creative works, often reducing the value of artistry to mere commercial metrics. The author reflects on their experience in the content industry, noting how business jargon like 'traffic' and 'engagement' can dehumanize the relationship between creators and their audience.
After attending a conference filled with corporate language, they began to question their own terminology, opting instead for more personal descriptors like 'readers' and 'bloggers.' This shift not only changed their perspective but also enhanced their connection with their audience.
By choosing language that resonates with their identity as creators, they argue that individuals can foster a more meaningful engagement with their work and their audience.