Google is a leader in The Forrester Wave™: Public Cloud Platforms, Q3 2026
cloud.google.com·5d ago
Cloud & Infrastructure
The New Stack·Jun 26·5 min read
Shopify taught AI to spot duplicate products. Here’s why retailers are scrambling.
TL;DR
Retailers face challenges in making their product listings recognizable to AI shopping agents due to duplicate entries. Shopify developed a tool called Catalog that uses large language models (LLMs) to organize product data for better identification.
✦ Why It Matters
Engineers can leverage AI tools like Catalog to enhance product data organization and improve AI discoverability.
Key Takeaways
- Implement structured data formats to enhance AI readability.
- Adopt the Universal Commerce Protocol for better AI integration.
- Focus on core value propositions when listing products.
- Regularly update product information to align with AI standards.
How It Works
Catalog groups related product listings under a Universal Product Identifier, helping AI agents recognize when different listings refer to the same product. It assesses a product's core value proposition to determine appropriate groupings, ensuring that similar items are presented together.