Enabling and Understanding Personalization in AI-Generated Advertising Imagery

TL;DR

An AI-based framework was developed to generate personalized advertising imagery directly from customer data, revealing that moderate personalization yields the most positive consumer responses. While high personalization enhances perceived relevance, it also increases feelings of creepiness, negatively impacting overall effectiveness.

Key Takeaways

• Develop an AI framework for generating personalized images.
• Test different levels of personalization for optimal consumer response.
• Balance personalization to avoid negative perceptions.
• Use customer data effectively to enhance advertising relevance.