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cloud.google.com·7h ago
Web Development
Smashing Magazine·Aug 13·5 min read
New EU Guidelines For AI Labelling
TL;DR
New EU guidelines mandate AI labeling for companies serving EU citizens, effective August 2, 2026, to ensure transparency in AI-generated content. This includes clear identification of deepfakes and other manipulated media.
✦ Why It Matters
Prepare your AI systems for compliance with EU labeling regulations by 2026 to avoid potential fines.
Key Takeaways
- Identify which AI-generated content requires labeling under EU guidelines.
- Ensure clear disclosure for deepfakes and AI-written texts.
- Review human-edited content to determine labeling necessity.
- Stay informed about global AI regulation trends for compliance.
How It Works
The EU guidelines specify that AI-generated content must be labeled to help users distinguish it from human-created content. This includes a clear icon and plain language label that persists when content is shared or downloaded.
The guidelines also clarify that minor edits do not change the need for labeling, while substantive changes do.