EmbeddingGemma 2: an open, lightweight multimodal embedding model
deepmind.google·6d ago
AI Engineering
MIT Technology Review·Aug 27·5 min read
Is Slate Auto’s new electric truck the EV Americans need?
TL;DR
Slate Auto's new electric truck challenges conventional EV design with a focus on simplicity and affordability, priced under $25,000. It offers a modest range of 205 miles, appealing to budget-conscious consumers.
✦ Why It Matters
Consider how your product design can prioritize simplicity and affordability to attract budget-conscious consumers.
Key Takeaways
- Explore cost-effective design strategies for new products.
- Analyze consumer behavior regarding vehicle range and features.
- Consider market trends favoring affordability over luxury.
- Evaluate investment opportunities in innovative automotive startups.
Full Summary
Electric vehicles (EVs) currently represent less than 10% of new vehicle sales in the US, with a decline in numbers. Slate Auto's new two-door electric truck, smaller than a Honda Civic, aims to disrupt the market by prioritizing simplicity and affordability.
The base model features hand-crank windows and a modest 65 kilowatt-hour lithium iron phosphate battery, providing a range of 205 miles—significantly less than competitors like the Tesla Model 3. Priced under $25,000, it appeals to consumers facing an affordability crisis, as many Americans drive less than 35 miles daily.
With preorders already in place and substantial investment backing, Slate's success hinges on whether consumers will embrace a smaller, less feature-rich vehicle for its lower cost.