
TL;DR
In the early 2000s, a digital agency called Blueberry thrived on innovative web projects, blending creativity with technical skills. The author reflects on the vibrant culture and unique experiences of that era, including a memorable payment in the form of a classic FIAT 500 for a weekend's work.
✦ Why It Matters
Consider how unconventional compensation could enhance team motivation and creativity in your projects.
Key Takeaways
Full Summary
Blueberry, a digital agency in London during the dot-com boom, was a hub for creative web projects, attracting talent from graphic design backgrounds. Employees hand-coded websites using HomeSite, relying on HTML, JavaScript, and CSS, often employing table layouts due to limited browser support for CSS.
The agency's culture resembled a social club, fostering collaboration and creativity while working on projects for brands like Laura Ashley and Ben & Jerry's. Notably, one employee was humorously compensated with a classic FIAT 500 for a weekend's work on a challenging project.
However, by 2001, the economic downturn led to the agency's closure, marking the end of an era characterized by innovation and camaraderie in web development.
Related