
TL;DR
Sales of electric cars priced below €25,000 are projected to increase sevenfold by 2026, driven by EU regulations and rising consumer demand. The introduction of nearly 40 new affordable models in 2026 highlights a significant shift in the market.
✦ Why It Matters
Consider investing in or promoting affordable electric vehicle options to meet growing consumer demand.
Key Takeaways
Full Summary
European drivers are experiencing a significant increase in the availability of affordable electric vehicles (EVs) due to EU regulations aimed at reducing car CO2 emissions. According to T&E's latest report, sales of electric models priced under €25,000 are expected to rise sevenfold in 2026 compared to 2024, with nearly 40 new models launched in the first half of 2026 alone.
This increase is attributed to a growing consumer demand for smaller, budget-friendly EVs, which has been further accelerated by rising fuel prices. In the first eight months of 2026, 1.64 million battery-electric vehicles (BEVs) were sold, marking a 45% increase from the previous year.
The report emphasizes that weakening future CO2 targets could jeopardize the availability of these affordable models and hinder European manufacturers' competitiveness in the global EV market.
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