EmbeddingGemma 2: an open, lightweight multimodal embedding model
deepmind.google·6d ago
AI Engineering
Hacker News·Aug 11·5 min read
Bluesky's active user base is shrinking as its focus expands beyond the app
TL;DR
Bluesky, a decentralized social network, has seen a significant decline in its active user base, dropping 27.2% year-over-year to 10.4 million monthly users. Despite this, the remaining users exhibit strong engagement, with a stickiness rate of 29%.
✦ Why It Matters
Evaluate user engagement strategies to retain active users in your own applications.
Key Takeaways
- Monitor user engagement trends on decentralized platforms.
- Explore building on the AT Proto protocol.
- Consider private networking features for user retention.
- Stay informed about competition from Threads and X.
Full Summary
Bluesky gained popularity after users left Elon Musk's X in late 2024, but its user base has since dwindled. As of June 2026, the platform reported 10.4 million monthly active users, a 52% drop from its peak in late 2024.
While the app's registered accounts continue to grow, daily engagement is declining, indicating that many users are not returning. CEO Toni Schneider is shifting focus from the app to the AT Proto protocol, which aims to power multiple social applications, including new projects like BlackSky and Eurosky.
Additionally, Bluesky has introduced AI tools like Attie and is exploring private networking features to attract a different user demographic. Despite Bluesky's struggles, X is also seeing a decline in users, while Threads is gaining traction with a 21.3% increase in daily active users.