EmbeddingGemma 2: an open, lightweight multimodal embedding model
deepmind.google·6d ago
AI Engineering
Hacker News·Aug 1·5 min read
BMW Is Showing Full-Screen Ads on Its Cars' Main Dashboard Control Display
TL;DR
BMW has introduced full-screen advertisements on the dashboard displays of its vehicles, starting with a Spider-Man movie ad. This initiative marks a significant shift in how in-car screens are utilized, despite previous statements against such advertising.
✦ Why It Matters
Consider how in-car advertising could impact user experience and privacy in your own projects.
Key Takeaways
- Evaluate the implications of in-car advertising on user ownership.
- Monitor consumer reactions to post-sale monetization strategies.
- Consider partnerships that enhance brand visibility without compromising user experience.
- Stay informed about industry trends in vehicle software and advertising.
How It Works
The advertisement is integrated into the vehicle's dashboard Control Display, appearing as a banner at startup. Drivers can click the banner to view a full-screen animation, which includes music and ambient lighting effects, creating an engaging experience tied to the film's promotional campaign.