
TL;DR
Hyundai is now charging $255 for a 9.9-inch instrument cluster display in the new Elantra and has removed the option for the Ioniq 3. This shift mirrors trends in tech where standard accessories are increasingly sold separately.
✦ Why It Matters
Consider how this pricing strategy might affect your purchasing decisions for tech-integrated vehicles.
Key Takeaways
Full Summary
Hyundai has introduced a new infotainment system called Pleos Connect in its latest Elantra (known as Avante in Korea) and Ioniq 3 models. Customers in Korea can opt for a 9.9-inch instrument cluster display for an additional $255, while the base Ioniq 3 lacks this option entirely, requiring a $5000 upgrade for the display.
This move mirrors trends in consumer electronics, where companies like Apple have removed standard accessories from their products. The Pleos Connect system debuted in the premium Grandeur sedan, which includes the display in all trims.
Currently, no Hyundai, Kia, or Genesis vehicles in the U.S. feature this system, but it is expected to be included in 20 million cars globally by the end of the decade. This change raises questions about the future of standard features in vehicles and consumer expectations.
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