EmbeddingGemma 2: an open, lightweight multimodal embedding model
deepmind.google·6d ago
AI Engineering
Hacker News·Aug 17·5 min read
Apple's App Tracking Transparency treated its own apps better than rivals
TL;DR
Apple has revised its App Tracking Transparency Framework to ensure fairer treatment of third-party apps compared to its own, following scrutiny from Germany's Bundeskartellamt. The new rules will allow third-party app providers more flexibility in obtaining user consent for personalized advertising.
✦ Why It Matters
Review your app's consent mechanisms to ensure compliance with the new Apple guidelines.
Key Takeaways
- Align consent requests for your app with Apple's new guidelines.
- Remove potentially discouraging language from consent prompts.
- Educate users on the benefits of personalized advertising.
- Monitor compliance with competition law in your app's data practices.
How It Works
Apple will standardize consent prompts for both its own apps and third-party apps, ensuring that the design and wording do not favor one over the other. This includes removing elements that may discourage user consent for third-party apps and allowing developers more flexibility in how they present consent requests.