EmbeddingGemma 2: an open, lightweight multimodal embedding model
deepmind.google·6d ago
AI Engineering
Hacker News·Aug 13·5 min read
McDonald's Built a 515-Page Dossier on Me. It Says I'll Never Stop Eating There
TL;DR
A California resident discovered that McDonald's had compiled a 515-page dossier on their purchasing habits through its loyalty app, revealing extensive data tracking practices. This highlights the invasive nature of commercial surveillance in loyalty programs.
✦ Why It Matters
Review your data privacy settings and understand what information companies collect about you.
Key Takeaways
- Request access to your data from companies you engage with.
- Understand how your data is used in loyalty programs.
- Consider deleting your data if privacy is a concern.
- Stay informed about your rights regarding data privacy.
How It Works
McDonald's uses algorithms to analyze customer data, predicting future purchasing behavior based on historical transactions. This includes estimating visit frequency and average spending, allowing for targeted marketing strategies.