EmbeddingGemma 2: an open, lightweight multimodal embedding model
deepmind.google·6d ago
AI Engineering
Hacker News·Jul 30·5 min read
Premier league bans gambling sponsors
TL;DR
The Premier League has banned front-of-shirt gambling sponsorships starting in the 2026-27 season, marking a significant shift in commercial partnerships. This change has led to a rise in sponsorships from the finance sector, while three clubs currently lack front sponsors.
✦ Why It Matters
Consider exploring new sponsorship opportunities in light of changing regulations in sports marketing.
Key Takeaways
- Evaluate potential sponsorships in finance and other sectors.
- Monitor the impact of sponsorship bans on club revenues.
- Explore alternative branding opportunities for your organization.
- Stay informed about regulatory changes in sports marketing.
Full Summary
Beginning with the 2026-27 season, the Premier League has implemented a ban on gambling companies sponsoring the front of match jerseys for all 20 clubs. Previously, gambling brands dominated the league, sponsoring 11 teams in the 2025-26 season.
With this ban, the commercial landscape has shifted, with finance now becoming the leading sector for sponsorships, followed by airlines and a mix of other industries. However, three clubs—Sunderland, Nottingham Forest, and Chelsea—are currently without front-of-shirt sponsors, struggling to secure new deals.
Despite the ban, gambling brands can still sponsor shirt sleeves and training kits, as seen with Betano's new agreements with Aston Villa and Tottenham Hotspur. This regulatory change reflects a growing trend towards responsible sponsorship in sports.